The Best Readings from Business Marketing Magazine: Views from the Trenches

Type

Book

Authors

ISBN 10

0534929788

ISBN 13

9780534929787

Tags

Management & Leadership, Advertising, Multilevel, Sales & Selling, Accounting

Description

This text is a collection of some of the best articles from Business Marketing magazine, the only publication written exclusively for business-to-business marketing professionals and the most authoritative source of real-world business marketing activities. This book should be of interest to students taking a course in business marketing. - from Amzon

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