The Marketing Paradigm
Type
Book
Authors
ISBN 10
0538844949
ISBN 13
9780538844949
Category
Unknown
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Publication Year
1995
Publisher
Pages
250
Description
This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not. - from Amzon
Number of Copies
1
