Marketing Management: Text and Cases
Type
Book
Authors
ISBN 10
0471552550
ISBN 13
9780471552550
Category
Unknown
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Publication Year
1994
Publisher
Pages
1008
Description
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. - from Amzon
Number of Copies
1
