Handbook of Political Marketing

Type

Book

Authors

Bruce I Newman

ISBN 10

076191109X

ISBN 13

9780761911098

Tags

Advertising, Marketing, Accounting, Communication & Media Studies, Political Science, United States, General, Public Affairs & Administration, Government, Public Affairs, Media Studies

Description

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics. - from Amzon

Number of Copies