The slow pace of fast change

Type

Book

Authors

Bhaskar Chakravorti

ISBN 10

157851780X

ISBN 13

9781578517800

Tags

amazon_com_business_investing_general, amazon_com_business_investing_by_publisher_harvard_bus_aaaa2, amazon_com_business_investing_management_leadership_decision, amazon_com_business_investing_marketing_sales_marketing_gene, technological_innovations_marketing, supply_and_demand, rational_choice_theory, information_theory_in_economics

Description

"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--BOOK JACKET.

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