Advertising Management
Type
Book
Authors
ISBN 10
0130141011
ISBN 13
9780130141019
Category
Unknown
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Publication Year
1992
Publisher
Pages
1024
Description
This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it. - from Amzon
Number of Copies
1
