Integrated Advertising, Promotion, and Marketing Communications
Type
Book
Authors
ISBN 10
0130175781
ISBN 13
9780130175786
Category
Unknown
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Publication Year
2002
Publisher
Pages
638
Description
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - from Amzon
Number of Copies
1
