International Advertising: Communicating Across Cultures

Type

Book

Authors

Barbara Mueller

ISBN 10

0534192785

ISBN 13

9780534192785

Tags

International, Advertising, Accounting

Description

This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives. - from Amzon

Number of Copies