Gimme! The Human Nature of Successful Marketing
Type
Book
Authors
ISBN 10
047010029X
ISBN 13
9780470100295
Category
Unknown
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Publication Year
2007
Publisher
Pages
240
Description
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy. - from Amzon
Number of Copies
2
