Advertising to Children in China
Type
Book
Authors
ISBN 10
9629961423
ISBN 13
9789629961428
Category
Unknown
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Publication Year
2004
Publisher
Pages
224
Description
This book discusses children and advertising in China, the country with the largest population of children in the world. As China rapidly becomes a market-driven economy and its one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents requires the useful information provided by this book. - from Amzon
Number of Copies
1
