Branding Across Borders: A Guide to Global Brand Marketing
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Type
Book
Authors
ISBN 10
0658009451
ISBN 13
9780658009457
Category
Unknown
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Publication Year
2001
Publisher
Pages
320
Description
Written by one of today's leading authorities on global branding Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for: A 10-step strategy for communicating a brand in an interactive world Examples of successful global branding as practiced by today's leading international marketers Key insights from the Corporate Branding IndexTMan annual survey designed to spotlight vital branding practices and statistics - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 220 | 1 | Yes |