Consumer Behavior: Buying, Having, and Being (4th Edition)
Type
Book
Authors
ISBN 10
0137957254
ISBN 13
9780137957255
Category
Unknown
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Publication Year
1998
Publisher
Pages
608
Description
This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies. - from Amzon
Number of Copies
1
