BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

Type

Book

Authors

Randall G. Chapman

ISBN 10

0135974518

ISBN 13

9780135974513

Tags

Management & Leadership, Advertising, Product Management, Accounting

Description

Appropriate for advanced marketing courses. BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game." - from Amzon

Number of Copies