World's Greatest Brands: An International Review by Interbrand
Type
Book
Authors
ISBN 10
0471572837
ISBN 13
9780471572831
Category
Unknown
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Publication Year
1992
Publisher
Pages
260
Description
The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. - from Amzon
Number of Copies
1
