Strategic Marketing Management, 6th Edition (Strategic Market Management)

Type

Book

Authors

David A. Aaker

ISBN 10

0471415723

ISBN 13

9780471415725

Tags

Management & Leadership, Advertising, Marketing, Accounting

Description

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples. - from Amzon

Number of Copies