Global Marketing Strategy (McGraw-Hill Series in Marketing)

Type
Book
Authors
Susan P. Douglas
C. Samuel Craig
 
ISBN 10
0070134472 
ISBN 13
9780070134478 
Category
Unknown  [ Browse Items ]
Publication Year
1994 
Publisher
McGraw-Hill Companies 
Pages
576 
Tags
Exports & Imports, Management & Leadership, Advertising, Global, Industrial, Research, Accounting, Economics, Marketing, International Business 
Description
Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia. - from Amzon 
Number of Copies
1 
Accession‎ No Call No Availability
251   Yes

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