The AMA Guide to the Globe: Managing the International Marketing Research Process
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Type
Book
Authors
ISBN 10
0324313314
ISBN 13
9780324313314
Category
Unknown
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Publication Year
2006
Publisher
Pages
320
Description
This book is designed to help research buyers make sound decisions regarding international research. Research buyers, as used in this book, could also be a researcher working internally for their own corporate clients. Through a step-by-step discussion of the basic issues and tasks involved in the global research process, this book will help you initiate an international research project, and manage the process from the questionnaire development through the project completion. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 253 | 1 | Yes |