Business Research for Decision Making

Type

Book

Authors

Duane Davis

Robert M. Cosenza

ISBN 10

0534041078

ISBN 13

9780534041076

Tags

Decision-Making & Problem Solving, Decision Making

Description

This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software. - from Amzon

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