Managing Global Marketing: Cases and Text
Type
Book
Authors
ISBN 10
053492977X
ISBN 13
9780534929770
Category
Unknown
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Publication Year
1992
Publisher
Pages
508
Description
Readers experience the managerial lives and issues of global marketeers in more than 20 different countries, markets, and socio-political environments with this book. In the position of decision makers, readers should develop skills in analysis and problem solving. Comprehensive topic coverage exposes readers to a range of current global marketing issues: marketing strategy, opportunity analysis, product policy, marketing communication, pricing, marketing research and marketing programme formulation. - from Amzon
Number of Copies
1