Global Exchanges: The Washington Post
Type
Book
Authors
ISBN 10
0205147208
ISBN 13
9780205147205
Category
Unknown
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Publication Year
1992
Publisher
Pages
352
Tags
Description
This compendium of international marketing articles selected from the pages of the "Washington Post" is structured around the topics found in most courses in international marketing. The articles are wide-ranging: from in-depth, two-part examination of the Keiretsu system in Japan to a brief sketch of a church in Hungary that preaches the "gospel" of capitalism to frenzied believers. - from Amzon
Number of Copies
2