Global Marketing: Concepts, Strategies, Practice; Text and Readings (Si-International Marketing)
Type
Book
Authors
ISBN 10
0538831766
ISBN 13
9780538831765
Category
Unknown
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Publication Year
1995
Publisher
Pages
1
Description
Emphasizing coverage of financial environment of international marketing and ethical dimensions of global marketing, this volume contains both text and readings. It discusses, firstly, the environment, and then goes on to cover the "four Ps" of the marketing mix, and finally looks at strategic issues. This work is targeted at undergraduate/graduate courses in international or global marketing. - from Amzon
Number of Copies
1