International Marketing Management

Type

Book

Authors

Subnash C. Jain

ISBN 10

053885281X

ISBN 13

9780538852814

Tags

Management & Leadership, Global, Industrial, Reference & Test Preparation, Marketing, International Business

Description

This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. - from Amzon

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