Analysis for Marketing Planning

Type

Book

Authors

Donald R. Lehmann

Russell S Winer

Russell Winer

ISBN 10

0070275475

ISBN 13

9780070275478

Tags

Economics, Management & Leadership, Advertising, Marketing, Entrepreneurship, Accounting

Description

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors. - from Amzon

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