Industrial Marketing Management: Text and Cases (Kent series in marketing)
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Type
Book
Authors
ISBN 10
0534917224
ISBN 13
9780534917227
Category
Unknown
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Publication Year
1989
Publisher
Pages
672
Description
This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. This book should be of interest to degree, postgraduate and MBA students taking courses in industrial and marketing management, and marketing strategy. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 492 | 1 | Yes |