Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Type

Book

Authors

Fred Wiersema

ISBN 10

1861976305

ISBN 13

9781861976307

Tags

Systems & Planning, Strategic Planning

Description

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies. - from Amzon

Number of Copies