Principles of Direct And Database Marketing

Type
Book
Authors
Alan Tapp
 
ISBN 10
0273683551 
ISBN 13
9780273683551 
Category
Unknown  [ Browse Items ]
Publication Year
2005 
Publisher
Financal Times Management 
Pages
489 
Tags
Retailing, Direct, E-Commerce, Web Marketing, Marketing 
Description
An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view. - from Amzon 
Number of Copies
1 
Accession‎ No Call No Availability
638   Yes

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