Internet Marketing Intelligence: Research Tools, Techniques, and Resources

Type

Book

Authors

Edward Forrest

ISBN 10

0072821116

ISBN 13

9780072821116

Tags

Advertising, Multilevel, Research, Accounting, E-Commerce, Web Marketing, Internet, Groupware, & Telecommunications, Marketing, Computer Science

Description

Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today. This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more. - from Amzon

Number of Copies