Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing)
Type
Book
Authors
ISBN 10
0030211077
ISBN 13
9780030211072
Category
Unknown
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Publication Year
2015
Publisher
Pages
466
Tags
Description
This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. - from Amzon
Number of Copies
1
