Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing)

Type
Book
ISBN 10
0030211077 
ISBN 13
9780030211072 
Category
Unknown  [ Browse Items ]
Publication Year
2015 
Pages
466 
Description
This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. - from Amzon 
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