Exploring Marketing Research (The Dryden Press Series in Marketing)

Type

Book

Authors

William G. Zikmund

ISBN 10

003018763X

ISBN 13

9780030187636

Tags

Management & Leadership, Research, Marketing

Description

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text. - from Amzon

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