Basic Marketing Research

Type

Book

Authors

Gilbert A. Churchill

Tom J. Brown

ISBN 10

0324305419

ISBN 13

9780324305418

Tags

Research, Reference & Test Preparation, Marketing

Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. - from Amzon

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