Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model

Type

Book

Authors

Adam B. Needles

ISBN 10

1935547364

ISBN 13

9781935547365

Tags

Global, Industrial

Description

The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift. B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain. - from Amzon

Number of Copies