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  Title Copies
TheMillionaire Next Door 
Year: 1998 
ISBN: 0671015206 
ISBN 13: 9780671015206 
 1 
Ads to Icons: How Advertising Succeeds in a Multimedia Age 
Edition: 1 
Year: 2007 
ISBN: 0749449365 
ISBN 13: 9780749449360 
 1 
Handbook of Consumer Behavior, Tourism, and the Internet (Journal of Travel & Tourism Marketing Monographic Separates) 
Edition: 1 
Year: 2005 
ISBN: 078902599X 
ISBN 13: 9780789025999 
 1 
The Handbook of Marketing Research: Uses, Misuses, and Future Advances 
Year: 2006 
ISBN: 141290997X 
ISBN 13: 9781412909976 
 1 
Handbook of Applied Social Research Methods 
Edition: 1 
Year: 1997 
ISBN: 076190672X 
ISBN 13: 9780761906728 
 1 
Adland: A Global History of Advertising 
Edition: 1 
Year: 2007 
ISBN: 0749448377 
ISBN 13: 9780749448370 
 1 
Introduction to Marketing Communications: An Integrated Approach 
Edition: US ed 
Year: 1997 
ISBN: 0132690853 
ISBN 13: 9780132690850 
 1 
Advertising and Marketing Communication Management (The Dryden Press series in marketing) 
Year: 1993 
ISBN: 0030510694 
ISBN 13: 9780030510694 
 1 
Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation) 
Edition: 1 
Year: 1997 
ISBN: 0471139106 
ISBN 13: 9780471139102 
 1 
Advertising to Children in China 
Year: 2004 
ISBN: 9629961423 
ISBN 13: 9789629961428 
 1 
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