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Author:
P. Rajan Varadarajan
[
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]
Page 2 of 2
Title
Authors/Editors
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Type
Copies
Journal of Marketing
Edition
:
Volume 58, Number 1
Volume
:
58 (1)
Year
:
1994
ISSN
:
0022-2429
Series
:
Journal of Marketing
P. Rajan Varadarajan
American Marketing Association (AMA)
Journals
1
1
2