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  Title Copies
Principles of Marketing 
Edition: Fourth Edition 
Year: 1995 
ISBN: 0673465551 
ISBN 13: 9780673465559 
 1 
Marketing Management: Text and Cases 
Edition: 1 
Year: 2004 
ISBN: 0789002906 
ISBN 13: 9780789002907 
 1 
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits 
Edition: 1 
Year: 2006 
ISBN: 0789034352 
ISBN 13: 9780789034359 
 1 
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions 
Year: 2006 
ISBN: 076561491X 
ISBN 13: 9780765614919 
 1 
Customer Relationship Management 
Year: 2002 
ISBN: 0750656778 
ISBN 13: 9780750656771 
 1 
Does Marketing Need Reform?: Fresh Perspectives on the Future 
Year: 2006 
ISBN: 076561698X 
ISBN 13: 9780765616982 
 1 
Marketing Planning Guide, Third Edition 
Edition: 3 
Year: 2005 
ISBN: 0789023385 
ISBN 13: 9780789023384 
 1 
Handbook of Niche Marketing: Principles and Practice (Haworth Series in Segmented, Targeted, and Customized Market) 
Edition: First Edition 
Year: 2005 
ISBN: 078902330X 
ISBN 13: 9780789023308 
 1 
A First Course in Structural Equation Modeling 
Edition: 2 
Year: 2006 
ISBN: 0805855874 
ISBN 13: 9780805855876 
 1 
Handbook of Consumer Behavior, Tourism, and the Internet (Journal of Travel & Tourism Marketing Monographic Separates) 
Edition: 1 
Year: 2005 
ISBN: 078902599X 
ISBN 13: 9780789025999 
 1 
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