New Arrivals
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Title | Type | Copies | |
---|---|---|---|
Marketing News | Other | 1 | |
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry | Thesis | 1 | |
Harvard Business Review | Journals | 1 | |
Marketing News | Other | 1 | |
Marketing News | Other | 1 | |
Havard Business Review-December 2011 | Journals | 1 | |
Marketing News | Other | 1 | |
Marketing News | Other | 1 | |
JMR-August2015 | Journals | 1 | |
Equivalence in a Cross-National Context: Methodological & Empirical Issues in Marketing Research | Books | 1 |