Marketing Research
Type
Book
Authors
ISBN 10
0470317256
ISBN 13
9780470317259
Category
Unknown
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Publication Year
2009
Publisher
Pages
798
Description
Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. - from Amzon
Number of Copies
2
