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Author: V. Kumar [ All ]

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  Title Copies
Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets 
Edition: Volume 54, Number 2 
Volume: 54 (2) 
Year: 1990 
 1 
Customer Lifetime Value: The Path to Profitability (Foundations and Trends(r) in Marketing) 
Year: 2008 
ISBN: 1601981562 
ISBN 13: 9781601981561 
 72 
Customer Relationship Management: A Databased Approach 
Edition: 1 
Year: 2005 
ISBN: 0471271330 
ISBN 13: 9780471271338 
 6 
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) 
Edition: 2nd ed. 2012 
Year: 2012 
ISBN: 3642201091 
ISBN 13: 9783642201097 
 4 
Essentials of Marketing Research 
Edition: 1 
Year: 1998 
ISBN: 0471170682 
ISBN 13: 9780471170686 
 1 
Essentials of Marketing Research, 2nd Edition 
Edition: 2 
Year: 2001 
ISBN: 047141235X 
ISBN 13: 9780471412359 
 4 
International Marketing Research 
Edition: 1 
Year: 1999 
ISBN: 0130453862 
ISBN 13: 9780130453860 
 7 
International Marketing Research 
1 
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty 
Edition: 1 
Year: 2008 
ISBN: 0132352214 
ISBN 13: 9780132352215 
 4 
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (paperback) 
Edition: 1 
Year: 2008 
ISBN: 0136117406 
ISBN 13: 9780136117407 
 4 
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