Marketing: Real People, Real Choices
Type
Book
Authors
ISBN 10
0205152066
ISBN 13
9780205152063
Category
Unknown
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Publication Year
1996
Publisher
Pages
774
Description
Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice. - from Amzon
Number of Copies
1
