Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation)
Buy online ($)
Type
Book
Authors
ISBN 10
0471139106
ISBN 13
9780471139102
Category
Unknown
[ Browse Items ]
Publication Year
1997
Publisher
Pages
336
Tags
Description
The head of a leading New York retail ad agency shares his secrets for effective marketing and advertising This book shows retailers how to develop a marketing plan that profiles their optimum store customer. Ziccardi tells readers how to develop a unique message or image and to promote that image through both traditional and non-traditional advertising media, including billboards, print ads, cable and the Internet. Offers techniques for identifying the best customers, analyzing their buying habits, and drawing them into stores Packed with real-life anecdotes and examples of successful campaigns DONALD ZICCARDI (New York, New York) is CEO of Ziccardi & Partners, Inc. His clients include Ellen Tracy, Izod Lacoste, Trump Regency Hotel, Random House, and Citibank. DAVID MOIN (New York, New York) is Senior Editor and Associate Publisher of Women's Wear Daily. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 150 | 1 | Yes |