Advertising: Principles and Practice
Type
Book
Authors
ISBN 10
0130835714
ISBN 13
9780130835710
Category
Unknown
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Publication Year
1999
Publisher
Pages
562
Description
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new. - from Amzon
Number of Copies
1
