Marketing Mistakes and Successes (7th ed)

Type

Book

Authors

Robert F. Hartley

ISBN 10

0471159050

ISBN 13

9780471159056

Tags

Advertising, Marketing, Accounting

Description

This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes—how we can learn by comparing the unsuccessful with the successful. - from Amzon

Number of Copies