Handbook of Consumer Behavior
Type
Book
Authors
ISBN 10
0133727491
ISBN 13
9780133727494
Category
Unknown
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Publication Year
1990
Publisher
Pages
640
Description
Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings. - from Amzon
Number of Copies
1
