How to Find and Cultivate Customers Through Direct Marketing (NTC Business Books)
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Type
Book
Authors
ISBN 10
0844236667
ISBN 13
9780844236667
Category
Unknown
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Publication Year
1996
Publisher
Pages
245
Description
Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers-- Maximize profits by focusing on select market segments-- Construct appealing offers-- Calculate the lifetime value of a customer-- Forecast and budget promotion costs - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 161 | 1 | Yes |