Consumer Behavior

Type

Book

Authors

William D. Wells

David Prensky

ISBN 10

0471596418

ISBN 13

9780471596417

Tags

Management & Leadership, Advertising, Research, Accounting, Marketing

Description

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers. - from Amzon

Number of Copies