International Marketing Cases, Sixth Edition

Type

Book

Authors

Subhash C. Jain

ISBN 10

032410085X

ISBN 13

9780324100853

Tags

Exports & Imports, Advertising, Global, Accounting, Reference & Test Preparation, Economics, Marketing, International Business

Description

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. - from Amzon

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