International Marketing Cases with InfoTrac College Edition
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Type
Book
Authors
ISBN 10
0324063733
ISBN 13
9780324063738
Category
Unknown
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Publication Year
2000
Publisher
Pages
352
Description
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 273 | 1 | Yes |