Product Management (McGraw-Hill/Irwin Series in Marketing)

Type

Book

Authors

Donald Lehmann

Russell Winer

ISBN 10

0072865989

ISBN 13

9780072865981

Tags

Management, Product Management, Reference & Test Preparation, Marketing

Description

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today�s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a �hands-on� approach toward preparing graduates to assume the position of product manager. - from Amzon

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