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Tag: Management [ All ]

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  Title Copies
Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) 
Edition: 1 
Year: 2004 
ISBN: 0324203594 
ISBN 13: 9780324203592 
 1 
Annual Editions: Marketing 02/03 
Edition: 24th 
Year: 2002 
ISBN: 0072507020 
ISBN 13: 9780072507027 
 1 
Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition 
Edition: 2nd 
Year: 2002 
ISBN: 0471391905 
ISBN 13: 9780471391906 
 1 
Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers 
Year: 2005 
ISBN: 0875848672 
ISBN 13: 9780875848679 
 1 
Communication Planning: An Integrated Approach (SAGE Series in Public Relations) 
Edition: 1 
Year: 1999 
ISBN: 0761913149 
ISBN 13: 9780761913146 
 1 
Competitive Intelligence For The Competitive Edge 
Edition: 1 
Year: 1999 
ISBN: 0844202932 
ISBN 13: 9780844202938 
 1 
Competitive Strategy: Techniques for Analyzing Industries and Competitors 
Year: 1980 
ISBN: 0029253608 
ISBN 13: 9780029253601 
 1 
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits 
Edition: 1 
Year: 2006 
ISBN: 0789034360 
ISBN 13: 9780789034366 
 1 
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) 
Edition: 2nd ed. 2012 
Year: 2012 
ISBN: 3642201091 
ISBN 13: 9783642201097 
 4 
Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) 
Edition: 2008 
Year: 2008 
ISBN: 0387725784 
ISBN 13: 9780387725789 
 1 
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