Pricing: Making Profitable Decisions (McGraw-Hill series in marketing)

Type

Book

Authors

K.B. Monroe

ISBN 10

0070427801

ISBN 13

9780070427808

Tags

Management & Leadership, Sales & Selling, Business, Business & Finance

Description

By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints - from Amzon

Number of Copies