The SAGE Handbook of International Marketing
Type
Book
Authors
ISBN 10
1412934281
ISBN 13
9781412934282
Category
Unknown
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Publication Year
2009
Publisher
Pages
568
Description
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community. - from Amzon
Number of Copies
1
